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Guidelines :: Brand Guidelines

For more than a century, Carrier has dedicated itself to being the very best in heating and cooling, and consumers have viewed Carrier technicians as friendly experts. To maintain that professional and approachable image, we have developed the Carrier Brand Guidelines. These guidelines demonstrate the proper use of our logo and branding.

Please refer to these guidelines to ensure your Carrier marketing materials maintain a consistent look and tone in all print and digital media. This not only helps differentiate Carrier from our competitors, but it also strengthens our brand equity and reinforces our positioning as the experts in heating and cooling. Click here to download a PDF.

Click here to download a PDF.